Buddhism Essays (1735 words) - Nondualism, Nstika, Buddhism

Buddhism Buddhism is one of the major religions of the world it was founded by Siddhartha Gautama, the Buddha, who lived in northern India from c.560 to c.480 BC. The time of the Buddha was a time of social and religious change, the development of trade and cities, the breakdown of old tribal traditions, and the rise of many new religious movements that answered the demands of the times. These movements came from the Brahmanic tradition of Hinduism but were also reactions against it. Of the new sects, Buddhism was the most successful and eventually spread throughout India and most of Asia. Today Buddhism is divided into two main branches. The Theravada, or "Way of the Elders," the more conservative of the two, it is mainly found in Sri Lanka, Burma, and Thailand. The Mahayana, or "Great Vehicle," is more liberal, it is found mainly in Taiwan, Korea, and Japan, and among Tibetan peoples, where it is known by its emphasis on the Buddhist Tantras. In recent times, both branches, as well as Tibetan Buddhism, have gained followers in the West. It is almost impossible to tell the size of the Buddhist population today. Statistics are difficult to obtain because some individuals may have Buddhist beliefs and engage in Buddhist rites while maintaining folk or other religions; these people may or may not call themselves Buddhists. Nevertheless, the number of Buddhists worldwide is estimated at more than 300 million. The matter of what Buddha's original teachings were cause of major controversy. Even so, it is said to have centered on certain basic doctrines. The first of the Four Noble Truths, the Buddha held, is suffering. By this, he meant not only that human existence is occasionally painful but that all beings--humans, animals, ghosts, hell-beings, even the gods--are caught up in samsara, a cycle of rebirth, a maze of suffering in which their actions keep them wandering. Samsara and karma are not doctrines specific to Buddhism. The Buddha, however, specified that samsara is characterized by three marks: suffering, impermanence and no self. Individuals not only suffer in a constantly changing world, but what appears to be the "self," the "soul," has no independent reality apart from its many separable elements. The second Noble Truth is that suffering itself has a cause. At the simplest level, this may be said to be desire; but the theory was fully worked out in the complex doctrine of "dependent origination," which explains the interrelationship of all reality in terms of an unbroken chain of causation. The third Noble Truth is that this chain can be broken--that suffering can cease. The Buddhists called this end of suffering nirvana and thought of it as a rebirth, an escape from samsara. Finally, the fourth Noble Truth is that a way exists through which this reversal can be brought about, the practice of the noble Eightfold Path. This combines ethical and disciplinary practices and training in concentration and meditation with initial faith, which is finally transformed into wisdom. With the death of the Buddha, his followers immediately faced a crisis, what were they to do in the with their master gone? The followers who had remained householders proceeded to honor his bodily relics, which were monuments called stupas. This was the beginning of a cult of devotion to the person of the Buddha that was to focus not only on stupas but also on many holy sites, which became centers of pilgrimage, and eventually on Buddha images too. On the other hand, those Buddhists who had become monks and nuns took on the gathering and preservation of their departed master's teachings. According to tradition, a great council of 500 monks was held at Rajagriha, immediately after the Buddha's death, and all the Buddha's sermons and the rules of the discipline were remembered and recited. In the years that followed, the monks gradually unified their communal life. Like many other wandering mendicants of their time, they were always on the move, coming together only once a year for the three months of the monsoon. Gradually, these rain-retreats grew into more structured year-round settlements. As new communities developed, it was inevitable that some differences in their understanding of both the Buddha is teaching and of the rules of the order should arise. Within

4 Tips for Writing the Perfect University of Washington Essay

4 Tips for Writing the Perfect University of Washington Essay SAT / ACT Prep Online Guides and Tips The University of Washington is often ranked among public Ivy Leagues- that is, public schools with the academic clout and selectivity to elevate their reputations. So if you want to be a Husky, it’s not just about good grades and test scores. You’ll also need to prove yourself with a good University of Washington essay, combining your technical skill with your knowledge of the school and your reasons for wanting to attend to attract attention from admissions officers. But to do that, you need to know how to write great UW essays. The University of Washington uses the Coalition Application, which can be submitted to multiple schools and includes an essay section with several different prompts. The supplemental UW essay prompts are pretty standard, but we have all the helpful tips you need to make sure your application is set to impress. What's Included in the University of Washington Essay Section? Part of the Coalition app is answering a short essay question with a word count of 500. The University of Washington application also includes an additional required short response question of 300 words and an optional short essay of 200 words. Additional space is available, but it's recommended that you don't take it unless you absolutely need it. Show restraint when responding to UW essay prompts; it shows that you can be concise and follow directions, and you won't run the risk of volunteering too much information or making yourself memorable for the wrong reasons. That said, we'll cover some exceptions below! Set aside plenty of time to write and rewrite your essay. What Is the Short Answer Prompt? Once you've finished the Coalition Application essay, the University of Washington has an additional requirement for you- a short response question with a 300 word limit. UW is careful to say in their guidelines that while the Coalition Application and its supplemental sections have a word count,you should treat that as a maximum. The University of Washington suggests that concise writing is particularly valuable, and recommends that the Coalition Application be between 300 and 400 words rather than 500. Though they don't offer word counts for the other prompts, it's best to assume they're looking for short answers. Cutting out 100 words might feel excessive, but dotry to leave some breathing room within your essay rather than squeaking in right under the allotted 300 words. For the UW essay, there's just one required prompt: Our families and communities often define us and our individual worlds. Community might refer to your cultural group, extended family, religious group, neighborhood or school, sports team or club, co-workers, etc. Describe the world you come from and how you, as a product of it, might add to the diversity of the UW. UW offers a helpful tip right below the prompt: "Keep in mind that the UW strives to create a community of students richly diverse in cultural backgrounds, experiences, values and viewpoints."What this means is that UW wants to see students who are going to be right at home in that diverse student body. When answering this question, consider specifically what you might add to the community. What perspective do you bring? What traits make you a good fit? Some students might struggle with this, because it's easy to assume that UW means they're only looking for students from diverse backgrounds, such as students of color, LGBTQ+ students, or students of other marginalized identities. But the prompt doesn't at all mean that you have no chance if you don't belong to one of those communities. Students who fit into those groups may have an easier time of identifying what diversity they bring to the school, but belonging to a marginalized group doesn't in any way guarantee admission. The University of Washington is looking for students who foster and embrace diversity, so be sure to think on those terms. Consider, for example, how your rambunctious family Thanksgiving taught you to embrace chaos, and how your ability to stop Great Aunt Kathy from throwing mashed potatoes at your cousin for bringing up a sensitive political issue translates to a college campus. Think about how having several different friend groups in high school- nerds and jocks, for example- taught you to move between spaces while always being your authentic self. For students whoare of marginalized backgrounds, the same advice still applies. You likely have different lived experiences than other students, but UW wants to know exactly what you're going to bring to the student community. You can discuss advocacy work, for example, or how your less advantageous upbringing taught you to work hard for everything you want. Always come back to that request to "Describe the world you come from and how you, as a product of it, might add to the diversity of the UW." Embracing diversity isn't just about being a member of a marginalized community; think about how you participate in your social groups and how your experiences before college will help you have and, more importantly,create a good experience for others.Again, it's not about what identity you do or do not have, but rather about how you build communities and support others. UW is a big school, but you'll still be interacting with people from all walks of life on a daily basis- how will you navigate difference and fit into a student body made up of so many different people? Let UW know exactly how they're going to help you make a slam dunk. What Should You Add in the Additional Information Section? The University of Washington essay prompt offers an additional 200 words for you to talk about yourself and your unique circumstances. This section is optional, and UW advises that the following types of students may benefit from taking the opportunity to expand on their application: You are hoping to be placed in a specific major soon A personal or professional goal is particularly important to you You have experienced personal hardships in attaining your education Your activities have been limited because of work or family obligations You have experienced unusual limitations or opportunities unique to the schools you attended Even if you don't fall into one of these groups, it's wise to take advantage of this additional space. Everyone has a goal that's important to them, after all, which is explicitly included in the second bullet point. However, you only have 200 words, so you'll need to make them count. Again, UW mentions earlier in their guidelines for the writing section that they value brevity. Don't try to hit that 200 word mark just because it's there- use only the space that you need. Be succinct and clear about any obstacles you've overcome, what draws you to your major, and what makes you want to attend UW specifically. For example, say you, like many prospective UW students, are interested in becoming a doctor. The University of Washington is highly ranked among medical schools, so saying you want to go there because it's a good medical program isn't doing any legwork in setting you apart from other students. Instead, use this space to talk about why your major is important to you, and why placement at UW is going to help you achieve more. Following the medical school example, maybe your primary care doctor was a UW grad, and the depth of care they gave you convinced you it wasn't just what you know as a doctor that matters, but also how you deploy that knowledge. Because you want to make the same difference in somebody's life, you're applying to UW to have access to the same information and instruction that your doctor did. In essence, use this space to explain something you didn't have space to explain elsewhere, but make it count. Be careful not to retread the same ground! This is an opportunity to flesh out your application, not to hammer something home. If you haven't had a chance to discuss that your grades slipped sophomore year because of a family illness or that your local library has a special box for you because of all the engineering books you keep checking out, now's the time to mention it. Keep it short, direct, and original- the admissions office is reading this supplemental section in the context of your application, so you don't need to revisit anything. Careful not to fall into the trap of using more space than you need. Should You Use the Additional Space? How? It can be tempting to use UW's provided additional space to squeeze a few more words into your application, but resist it. Those word counts are there for a reason, and you should aim to get under, not exceed them. That said, there are legitimate reasons to use this additional space. The University of Washington mentions clarifying answers from elsewhere on the application or providing extra information to the admissions office. If you have special considerations as a student that you want to be sure the office is aware of, but that you didn't discuss in the previous additional information section, you could include that here. You could also include relevant awards or distinguishing recognition you've received. If your high school had an unusual grading system, it might be useful to explain how to interpret your grades. But don't take the lack of a word requirement to mean that you can talk about whatever you want, or that you should use this space to expand on one of your earlier essays. Use only what you need, no more. Try to keep it under 200 words. Brevity is important! Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Tips and Advice for the University of Washington Essay Specific advice for each prompt will help you craft a better essay, but there are some general things to keep in mind, too! Proofread Your UW Essay It's a small space, so there should be fewer mistakes, right?Nope. You still need to proofread. Consider writing it by hand and then transcribing that draft- it feels like more work, but turning written words into typed words is a great way to spot mistakes. Go through multiple drafts, and read your essay out loud before you submit it. Don't let typos get through; no matter how good the rest of your essay is, a typo will make it look as though you didn't edit it at all, suggesting you didn't take your time. Do everything you can to avoid the perception that you wrote it up without thinking! Get Editing Help Seek feedback from those you trust, not just those who are going to tell you your essay is great. You want your essay to be as good as possible, so let people who are going to be truthful with you make suggestions. They'll help you write a better essay, and a fresh pair of eyes can spot holes in your logic and errors you might miss after repeated revisions. Think about going to teachers or counselors rather than friends or family. Though they undoubtedly want to help you, they might also be worried about hurting your feelings. Someone who's a little more objective but still wants to see you succeed is the kind of editor you want. Be Specific Always remember that you're applying to the University of Washington. Don't just write an essay that could impress any college (that's what the Coalition Application essay is for!); write one that ties into UW's core values. Their vision includes an emphasis on discovery, research, community, optimism, and even celebrating the natural beauty of the Pacific Northwest. All of these are angles ripe for exploration in your essays. If one of your answers is lacking, try folding a little of this vision into it by finding parts of your essay that match the mission and making them stand out more. Read Essays That Got Students Into UW It can be tricky finding essays that got applicants into UW, but it can also be a great indicator of what the school values in an application. Take these essays by Issa Rice. Though written for a different set of prompts, it's not hard to see why Rice was accepted. Notice how his essays could only come from him; they're so tied to personal experience that it's unlikely anyone else would have the same essay. That's the kind of personalization you want to strive for. Your essay should speak about your own unique experience and leave the admissions office with a clearer picture of who you are as a person, not just as a collection of grades and test scores. What's Next? Crafting a perfect essay is just one part of the admissions process to the University of Washington. Because UW is a moderately selective school, you need to be aware of all admissions requirements before applying to be sure that your application is up to snuff. As you're writing and rewriting your UW essay, be sure that it meets all the guidelines of a good college essay in addition to the UW requirements. A little extra polish will go a long way to cementing your application in the admission office's memory! If you're struggling to understand why UW uses the Coalition App and what that means, never fear! We have all the information on what distinguishes one application system from another, helping you plan your college applications with less stress. Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now:

E-marketing Plan Essay Example | Topics and Well Written Essays - 2250 words

E-marketing Plan - Essay Example The company then put together a lot of tips and tricks to help find the perfect swimsuit for their shape. The company hopes that in the future they would continue to grow and promote a healthier outlook on what beauty really is and help one find something that is right, just for them (‘Swimwear Galore-About us.’ 2014). The website also show that swimwear industry is among the most fancied industries across the globe with the players fetching fabulous returns from the sale of the leisure costumes. The swimwear market has been projected to be among the most valued enterprises in the globe in the near future as swimming is increasingly being appreciated as a healthy, leisure activity across the globe. Popularity of the activity is therefore perceived as among the most influencing factor to the glowing market awareness of the swimwear. Besides, increased innovation in fashion in the industry is contributing towards market growth and especially so to the young generation (â⠂¬ËœSwimwear Galore-About us.’ 2014). In Australia for instance, the strong sporting culture as well as beach culture has influenced much on the growth of the fashion industry especially as concerns the swimwear and such designs (Austrade, 2014). The fashion designs in Australia on the swimwear are effective in representing changes over time in customs, tastes as well as on international trends according to the website. The main brand in the industry within Australia has been and continues to be Speedo with such others as Quiksilver, Rip curl as well as Billabong companies sharing on the market segment remaining. The industry has however evolved to become very competitive with such other swimwear brands like the Wahine, AussieBum as well as Funky Trunks commanding great influence in the industry (Austrade, 2014). Swimwear galore however continues to influence trends in the

Death Penalty Essay Example | Topics and Well Written Essays - 250 words - 1

Death Penalty - Essay Example Death penalties in previous times were charged for the theft, sedition and killing, etc. People of modern times raise questions against the execution of death penalties charged by the State as people think ethically there should be a thorough discussion based on evidences, rights and ethical values before such executions (Lee and Mooney). Since day one, the United States of America has been quite successful in controlling overall affects and consequences than any other country including Europe, etc. United States of America had set proper laws and regulations for the execution of death penalties for some of the identical crimes. People in the United States believe that the death penalty is not just a punishment for a single person but could equal to a proper torture for the entire family. Death is death, either killing or punishment so people raise issues and arguments. Therefore, Americans tend to choose death penalty as the last option for severe terrorists and criminals. Holding all other arguments constant, government does explain to people that some criminals are habitual of conducting severe crimes like murder or terrorism that it might not be feasible to let such criminals open as this way, they can commit more crimes in future. After the incident of nine eleven, the US has been stricter than ever before. In some ways, death penalties can not only prevent the citizens from dangerous habitual terrorists but can also be an example for other people to stay far of such

HTM101 Research Paper Example | Topics and Well Written Essays - 2000 words

HTM101 - Research Paper Example The American accommodation industry regularly acknowledges Marriott Hotels as a leading player because of practicing grand business ethics. In addition to being an event and accommodation company, Marriott Hotels oversees the high-quality visitor loyalty initiative called Marriott Rewards and The Ritz-Carlton Rewards initiatives that collectively exceed 45 million members globally (Kuang, 2012). Before 1957, founder J. Willard Marriott, along with his spouse Alice, ran a simple root beer store in Washington D.C. that gradually grew a drive-in diner called Hot Shoppes in 1927 (Marriott Jr. and Brown, 2013). Between 1957 and 1985, Marriott created Marriott Hotels as a means of venturing into the accommodation and hospitality sector fully. This business move was historical for the company since it marked the bold application of the owner’s interest in worldwide enterprise. Before his demise in 1985, Marriott transformed the American, Mexican, and European hospitality sectors with the foundation of the pioneering and biggest motor hotel (Marriott Jr. and Brown, 2013). The takeover of Marriott Hotels by Marriott’s son, J. W. Junior, saw the inclusion of numerous new brands into the organization’s operations and partnerships as a creative model (Marriott Jr. and Brown, 2013). This model was the first of its kind since it aimed at extending stays for business visitors or guests in all Marriott Hotels. In 1993, J. W. Junior formally founds a new organization, Marriott International Inc. that takes over operational and managerial roles for all Marriott Hotels and its brands (Marriott Jr. and Brown, 2013). By 2014, Marriott International had acquired more than five accommodation companies across the world, including The Ritz-Carlton Hotel Company and Renaissance Hotel Group. During the same period, Marriott International launched historic brands in European, Asian, and African markets like Bulgari Hotels & Resorts in Italy, AC Hotels

A Financial Study Of Qatar Airways Tourism Essay

A Financial Study Of Qatar Airways Tourism Essay Qatar airlines which ranked amongst one of the best airline in the Gulf States lacking behind Emirates airways has been known to occupy second fiddle. The company recently has launched series of bold steps to re-position it from a second choice airline company to the number one competing head to head with the emirates in the business class segment of the market. Some of the activities include aggressive not only in its growth strategies, but in building its reputation and brand awareness. It places the highest priority on providing customers with the best service and unique accommodations and types of service provided. To do this, it has formed alliances with several different organizations to provide improved and unique services. For example, Qatar Airways has signed an agreement with Showtime Arabia and its new 560 satellite television systems. Qatar Airways is the launch customer for the Tailwind 560, and the service offered through the Tailwind 560 makes it the first internatio nal airline to provide passengers with live television across multiple regions. Introduction Today, the involvement of Middle Eastern airlines in extra-regional operations varies, but is already comparably high. Emirates is offering 82% of its seat capacity on extra-regional services. Most other important carriers from the region like Etihad Airways (74%), Qatar Airways (66%) and Gulf Air (54%) also operate more than half of their seats on extra-regional flights (AEA, 2006). Air France (26%) and Lufthansa (23%) show that the share of extra regional offer for European network carriers is considerably less, indicating that these carriers have stronger domestic markets. It has also projected the following for its financial year outlook. Qatar Airways aims for 40% jump in revenues, says CEO Akbar Al Baker. Defying the global financial downturn, Qatar Airways is expecting to record a 40 per cent increase in its revenues in its current financial year ending March 31, 2011 over the last year, according to the Doha-based airlines chief executive officer.We are targeting a 40 per cent increase in revenues for this year, which is slightly over the increase in the airlines capacity of around 30 per cent. Qatar has also come up with balance marketing Mix to as to shift from competitor of Emirates to main player in the airline industry in the Gulf region. The Airline Industry and The Challenges The commercial aviation industry has been characterized by a cyclic nature since its inception. During times of economic prosperity, passenger traffic demand grows and airlines seek to add capacity to meet that demand. Conversely, during economic downturns, airlines respond to decreased travel demand through cancelling flights, grounding or selling aircraft and generally shrinking capacity. By 2005, a new wave of brash exuberance was experienced in the airline industry, and aircraft orders skyrocketed fourfold, year over-year, to record levels of more than 2000 units, split fairly evenly between Airbus and Boeing. (See Fig. 1.) A sizable portion of aircraft buying originated with airlines based in the Gulf Region. Traffic growth in that region of the world was strong, and carriers like Emirates, Etihad and Qatar began placing large aircraft orders, often in duals of one-upmanship at various air-shows such as Paris, Farnborough and Dubai. The airline industry has been bedeviled in the recent times by economic downturn, skyrocketing fuel costs, perceived threat of terrorism, the potential outbreak of the bird flu virus and massive insurance premiums the international airline industry faces an uncertain, deregulation that has hit major industrialized nation airlines and challenging future. North America is second largest of the four regions examined, with 2827 orders, but with over 80% of these orders being placed for narrow-body equipment (generally 100-200 seats), most of which are destined to join the fleets of LCC airlines in the United States, Canada and Mexico. Europe is the third largest region, at over 2600 orders, also heavily weighted dedicated to narrow-body purchases (70%), again to a large extent ordered to increase the fleets of growing LCCs such as EasyJet and Ryanair. The Middle East is the fourth largest region examined, and though aircraft orders number just over 400, a key distinction from the other r egions is that more than 60% of these orders are for twin-aisle widebody (200-400 seats) and Very Large Aircraft (greater than 400 seats, such as the Airbus A380), as shown in Fig. 2. Fig. 1. Aircraft orders of Gulf States: 1995-2007. Source: www.airbus.com, www.boeing.com. Fig. 3. Airbus A380 orders by region. Source: Airline Monitor, November 2007. Situation analysis Company analysis Qatar Airways is the national airline company of Qatar which one of the fastest growing airlines in the world. Since its re-launch in 1997, Qatar Airways has achieved staggering growth in fleet size and passenger numbers. From only four aircraft in 1997, the airline grew to a fleet size of 28 aircraft by the end of 2003 and a milestone 50 by October 2006. Today, the airline operates 68 Boeing and Airbus aircraft. By 2013, the fleet size will almost double to 110 aircraft. Qatar Airways currently has more than 200 aircraft on order worth over US$40 billion for delivery over the next few years (www.linkedin.com). Currently, Qatar Airways has a fleet of 87 aircraft serving 92 destinations worldwide. The company employs more than 15,000 employees across Far East, Middle East, Central Asia, Europe, the Africa, North America, South America and Oceania. Qatar Airways vision is to invest in and maintain, a growing fleet of young and modern aircraft flying to key business and leisure destinations worldwide. Furthermore, companys mission includes safety first, customer focused, culturally aware and financially strong. Moreover Qatar Airways set up its goal which is to be a worlds top airplanes company. Competitors Qatar is strategically located in the Gulf States. It has become one of the business hub and stopover. Its airline industry, has come under increasing competition from competitors such as Emirates, Etihad, Bahrain airlines. Airlines in the Middle East currently account for just 9% of long haul capacity worldwide, but are responsible for about 25% of all global long-haul aircraft deliveries over the next decade (Flanagan, 2006). Dubai-based Emirates Airlines is the largest buyer, with approximately 70% of all new long-haul aircraft orders in the Middle East the airline is planning to more than double its all-wide body fleet capacity by 2012 (Flanagan, 2006). Once all these aircrafts are in use, Emirates Airlines will be the worlds largest long-haul carrier. Other airlines in the region with sizable wide body aircraft orders include Qatar Airways with an order book of about 140 wide-body aircraft and Etihad Airways with about 20 aircrafts pending delivery. Whilst aircraft orders of Gulf carriers represent real fleet expansions, aircraft orders placed by incumbent carriers are mainly used to replace existing capacity (Fig. 1). Overall, aircraft orders by Middle Eastern carriers are valued at 40 billion US D (list prices). Middle Eastern carriers are building their growth strategy on wide-body aircraft that offer expanded range, enhanced passenger comfort, and improved operating economics. These aircrafts will help Middle Eastern carriers to mitigate the likely ongoing slot shortages and congestion problems experienced at some airports. New-generation aircraft are fundamental to the development of long-haul hubs in the Middle East, allowing the carriers to remain competitive by keeping unit costs low (OConnell, 2006). Qatar airways just like other airlines in the Gulf States is part of the government strategy to diversify its revenue base, economies, commerce, tourism and global transport importance. The airline has a rich mission statement which is Excellence in everything we do. According to a survey carried out by Pearce and David (1987) to analyze the mission contents of airline companies, the mission, it showed that Qatars mission statement is one of the best in the world. Amongst 9 points, it has 6 points. Fleet expansion plans of Middle Eastern carriers (as March 2008). Source Journal of Transport Geography 18 (2008) 388-394 Collaborators (worldwide partners, codeshare) Code sharing or codeshare is an aviation business term for the practice of multiple airlines selling space on the same flights, where a seat can be purchased on one airline but is actually operated by a cooperating airline under a different flight number or code. The term code refers to the identifier used in flight schedule, generally the 2-character IATA airline designator code and flight number. Qatar Airways is proud to be codeshare partners with some of the worlds premier airlines such Nippon Airways, Asiana Airlines, BMI, Lufthansa, Malaysia Airlines, Philippine Airlines, US Airways and United Airlines which indicated as Star Alliance. (Qatar.com) Climate Macro environment (PESTLE analysis) PESTLE Analysis which is an acronym of Political, Economic, Social, Technological, Legal, is a tool that aids organization make strategies by helping them to understand the external environment in which they operate now and in the near future. Below is a tabulated External analysis in which Qatar air line operates. Political Looking at both the demand and the supply side of Middle Eastern aviation growth, it becomes clear that the development has both a demand and a supply side impetus to it. The rise of carriers from the region has become possible due to the overall increase in demand for air travel. Additionally, traffic has already been diverted from the established carriers. However, there is also another side to the growth process: Induced demand. This is because of political stability in the Gulf region not only in Qatar. Economic Domestic demand benefits from the topography of the Gulf countries, which favours travelling by air for intra-regional transport. Furthermore, a high per capita income that is still increasing quickly, offers a base for a strong aviation industry. But there are socio-economic constraints, limiting both domestic leisure and business travel potential. Also, wealth is unevenly distributed, with an estimated proportion of 20% to 45% of the population living below the poverty line (AEA, 2006). The United Arab Emirates, Bahrain and Qatar have a combined 5.5 million people which is only about the population of the Philadelphia metropolitan area. With more people living above the poverty line, the airline industry has a bright future. Social UAE lies in the heart of the Middle East (ME) and is one of the worlds fastest growing economies with a per capita income of US$31,000 (IMD, 2005). Worldwide, in 2006, the ME Travel and Tourism economy was ranked number nine in terms of absolute size (US$150 billion) and is expected to grow to US$280 billion by 2020 (WTTC, 2007a; Husain, 2007a). UAE ranks 18th in the world and number one in the Arab world, according to the global tourism competitiveness report by the World Economic Forum (Rahman, 2007a, b). Global Futures and Foresight, a British think tank expects the investment in tourism and infrastructure for the ME to be about US$3 trillion by 2020, with current investments standing at US$1 trillion which is much higher than what is considered current global expenditure (Husain, 2007a). Non-oil revenues contribute 63 percent to the GDP (UAE Interact, 2007a). Abu Dhabi contributes 59 percent to the GDP of UAE (56 percent which is oil dependent). Qatar strategy is to feed from the Dubai market. Technological Delays, cancellations and diversions are the most visible evidence of the effects of these disruptions on the airlines. Generally, each of these results in aircraft and crews being out of position relative to planned itineraries. Passengers are inconvenienced as arrivals are delayed and scheduled connections missed. As a result, an airline may become responsible for the cost of alternate transportation, lodging, food and, if the delay is sufficiently long, a cash payment to compensate the traveler for any inconvenience. Qatar has achieved great technological feat to avoid such delays unless when the flight is at their hub and they are expecting some flights to make do. Legal Qatar airways is a signatory of open skies agreements. Between 1990 and 2003, the United States implemented a series of Open Skies Agreements, providing a unique opportunity to assess the effect that a change in the competition regime has on prices. In our sample, Open Skies Agreements reduce air transport costs by 9% and increase by 7% the share of imports arriving by air. Those results hold for developed and upper-middle-income developing countries but for lower-middle-income and low-income developing countries Open Skies Agreements do not reduce air transport costs. SWOT analysis SWOT analysis helps to explore the internal and external environmental factors affecting Qatar Airways and hence enable us to make strategic decisions (Aaker, 2005). The recommended strategies that would be adopted in this paper would be based on the on the SWOT analysis of the company. SWOT analysis for Qatar Airways STRENGTHS WEAKNESSESS The only 5-star ranked middle eastern airline Over 90 Destinations Worldwide Codeshare partners with most of the worlds premier airlines Qatar Airways profits from the very low charges at its home airport High ticket prices Young airlines which established in 1994 Operation costs is very high due to investments on airport reconstructions and buying high-class aircrafts OPPORTUNITIES THREATS Qatars favorable location for business The new airport is scheduled to be operational from the end of 2011 Qatar holds a major asean and international sporting activities, recently Qatar won bidding to host FIFA World Cup 2022 . Investing on Environmental Studies (first commercial flight with GTL Jet fuel- without particular emissions in 2009) Unstable political environment of neighbourhood countries High risk of terroristic activities Strong neighbouring state competitors (Emirates Airlines, Gulf Air) Qatar Airways has over 200 aircraft pending delivery with the orders worth more than US$40 billion by Boeing. Company objectives Marketing objectives To help drive their expansion in the UK and internationally, Qatar were looking for an opportunity that would deliver the right audience and broad coverage with year round presence. While Qatar and their agency Starcom were looking at various weather opportunities available in the market, we were convinced that the breadth and depth of our offering via the award winning Sky News would make it a clear winner they agreed. The campaign comprised of 5 different viewing platforms allowing Qatar to reach Sky News desirable and affluent audience via multiple touch points. Coverage also included Sky News International, driving the brand into over 70 million homes and 1 million hotel rooms worldwide. The relationship has now spanned over 4 years with a new 2 year extension just agreed. Objectives Grow brand awareness and perception in the UK and internationally Raise awareness of Qatar as a premium 5-star airline Communicate the quality of the Qatar service Increase share of voice against the competition http://www.skymedia.co.uk/Audience-Insight/Case-Studies/qatar-airlines.aspx Financial objectives Qatar Airways aims for 40% jump in revenues, says CEO Akbar Al Baker. Defying the global financial downturn, Qatar Airways is expecting to record a 40 per cent increase in its revenues in its current financial year ending March 31, 2011 over the last year, according to the Doha-based airlines chief executive officer.We are targeting a 40 per cent increase in revenues for this year, which is slightly over the increase in the airlines capacity of around 30 per cent, Akbar Al Baker, told Emirates Business. He added that the airline will experience a similar capacity increase in the following year. Marketing segmentation and target market Geographic Segmentation: Qatar Airways is currently operating in most of the regions of the world. They are presently hoping to expand their routes to include the south pacific routes of Australia and its neighboring countries. Qatar Airways is a dynamic, high service carrier, which utilizes the geographic location of its Middle Eastern hub to link 72 international cities. See the companys website for more information. Target Market Product Differentiation: Akbar Al Baker, Qatar Airways Chief Executive Officer, stated, By offering a variety of entertainment options, we are able to differentiate our passenger service through live entertainment programming while also setting new standards of comfort to ensure we are the airline of choice (Rockwell Collins, 2005, p. 1). Some of the features of differentiation are: Biggest and best business class in the Middle East Interactive Audio, Video on Demand Entertainment System Largest personal TV screens in the Middle East Electronic seat controls In-seat back massage First Middle East airline in First Class with flat beds. Current Marketing Mix (Ansoff product mix 4Ps) Product Strategy using Ansoff product mix: Services is defined as involving one party offering something that is essentially intangible and where the interaction does not result in ownership of anything (Kotler, 2008). Applying Ansoff product grid matrix, it can be said that Qatar airlines is still in market penetration. This is because the airline as was shown in the introductory section of the work, has projected the number of aircraft it wish to buy before 2012. The attributes of a company in growth stage of company life cycle is expansionary qualities. The attributes of market penetration strategy in which Qatar airways are using include: à ¢Ã¢â€š ¬Ã‚ ¢ Maintain or increase the market share of current products this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling As part of this growth plan, Qatar Airways will extend its route network to 50 destinations by the end of 2003. It has recently added Manchester and Rome to its increasing route network. It will soon be adding Shanghai, Seoul and Tripoli to its route network. (Airhighways Magazine, 2005, p. 1). à ¢Ã¢â€š ¬Ã‚ ¢ Secure dominance of growth markets. Qatar airlines have been known to dominate the ever busy African- Middle east air routes. The company always has some flights available from any part of Africa to the Gulf States. The topology of the area has encouraged the airline to operate in product penetration strategy of Ansoff product grid. Its sparsely populated area has encouraged travelling by air for intra-regional transport. Furthermore, a high per capita income that is still increasing quickly, offers a base for a strong aviation industry. But there are socio-economic constraints, limiting both domestic leisure and business travel potential. à ¢Ã¢â€š ¬Ã‚ ¢ Increase usage by existing customers for example by introducing loyalty schemes .A market penetration marketing strategy is very much about business as usual. The business is focusing on markets and products it knows well. It is likely to have good information on competitors and on customer needs. It is unlikely, therefore, that this strategy will require much investment in new market research. There is no evidence that Qatar airways is investing on market research because they are not expanding into unknown routes such as Kula-lumpur Sydney route. Pricing Strategy: Going-rate-pricing strategy Presently Qatar airline practice what is called Going-rate-pricing strategy. The market leader in the middle- east airline industry remains Emirates. Qatar charges its fare based on the price of Emirates which is slightly higher. This is because being the market follower, Qatar does not need to disturb the established market dynamism because it might not be able to compete on the same level with Emirates. Comparing the price of Qatar and Emirates, on the same route of Kuala-lumpur (Malaysia) Johannesburg ( South Africa): Price of Qatar Airways on 21st Nov returning on 23rd Dec from Kuala-Lumpur to Johannesburg Price of Emirates on 21st Nov returning on 23rd Dec from Kuala-Lumpur to Johannesburg Promotion Strategy Qatar airlines are not practicing product differentiation but it is practicing promotion differentiation. According to its chief Executive Officer Akbar Al Baker he said that Qatar By offering a variety of entertainment options, we are able to differentiate our passenger service through live entertainment programming while also setting new standards of comfort to ensure we are the airline of choice (Rockwell Collins, 2005, p. 1). Some of their promotion strategies are as listed below and experienced by its passengers are as Biggest and best business class in the Middle East Interactive Audio, Video on Demand Entertainment System Largest personal TV screens in the Middle East Electronic seat controls In-seat back massage First Middle East airline in First Class with flat beds Qatar has engaged the services of Global media industries to help spread the good news. Such TV, Corporate Videos, BBC Campaign to position it as a premium carrier, CNN testimonials from airline staff, Sky News reports as a sponsor of the weather service and Sponsors a travel show through Al-Jazeera. Qatar is a major sponsor of high profile sporting activities such as World Tourism Day, World Travel and Tourism Council Summit, World Economic Forum, Leading International sports events. Qatar airlines was the official sponsor of 15th Asian Games, Doha 2006. The company has come up with a new product called Flying Oryx Newsletter that it distributes to travel agents. The newsletter is also available through its websites. More links could be established to the newsletter through the Internet. The airlines also give away products to passengers that promote the logo of the Burgundy Oryx and Taking you personally, such as watches, computer mouse and hand towels. .Place Strategy: This places a little impact on the business strategy of Qatar. Qatar airways like any other airways have developed a system of getting their ticket. Unlike the normal businesses, whose distribution channel goes from the manufacturer wholesaler-retailer-consumer. The normal business cycle Qatar airline and other airways are from the airline operators to consumers when online booking is done or through traveler agent. Airline operator Airline operator Manufacturer Wholesaler Travelling Agent Consumer Retailer Consumer Consumer Traditional Supply channel Online booking channel Intermediary booking channel Marketing Implementation Budget (short long term projections) Qatar airlines being a government company operates a closed system whereby no one knows their financial projections. But based on Boeings Economic Overview fort the next 20 years, the company predicts an overall economic growth of the international airlines industry will be at 2.9%, the international growth in passenger traffic will be 4.8%, and the largest area of growth will be in cargo at 6.2%. Although the industry will still face highs and lows, which is inherent, the Boeing report says that the long-term outlook is that of positive growth. Part of the factors of positive growth are globalization, increases in international trade, growth of GDP, the liberalizing of regulations in various countries to allow more access and services. World GDP growth is at 2.9% and this is one of the major factors for the growth in the airlines industry. According to that same report, the GDP growth in the Middle East is 3.6%, and growth in the passenger traffic is estimated at 5.5%. Of course, th is growth in higher in regions where the GDP is higher. Other factors affecting increased growth in the Middle East are increasing populations and the belief that oil costs will be sustainable long-term. Integrated Marketing Plan Low cost Qatar airways have the leverage to engage in more competitive prices that what they are offering presently. They should borrow a leave from what Qantas did. Qantas came up with a low cost carrier called JETSTAR. The low cost strategy can compete in the low cost flight category of the airline industry while the parent company keeps their normal standard. Alliances Qatar airways have the brand image to form strategic alliances with many similar airlines where they can get the benefits of economics of scale. This might come in the form choosing one airline company in the continent to form a loop. They might borrow a look from what Singapore airlines deed as shown below. Singapore Airlines Air New Zealand Star Alliance Diners Club Avis Singapore Airlines alliance network; strategic alliance, follower ( Kotler Pg 812, 2008) Reduction of booking agents Commissions and other incentives to sales staff add to the operational cost of the company. These costs either passed on to the customers or absorbed by the organization lowers the margins of the company. The company should come up with a structure of appointing GSA (General Sales Agent) in major cities and towns. They might even pass it to the post office to sale for them since they post office has their fixed cost already running. Web Friendly Site The company should as a matter of urgency design a friendly user web site. Their current web site is not user friendly. They should borrow a cue at Airasia website. Airasia website is fast, user friendly and updates every minutes. This has greatly encouraged customers to use the web more frequently than physical office space thereby limiting people or place contacts to the barest minimum. Conclusion For Middle Eastern players, there are three potential sources of passenger demand. Firstly, domestic demand originating in the Gulf region can add to fill fleets and airports. Secondly, demand can arise from foreign passengers that are bound for Middle Eastern countries may they be leisure or business travelers. And thirdly, stop-over travel that is using the Middle Eastern airports as hubs and that is heading for destinations beyond the Gulf countries can be a source of demand. These factors are favorable to Qatar airlines. However, responding to the growth processes in the Middle East only by cutting costs is an insufficient strategy for the incumbent players. Pricing systems, for example, have been developed in decade-long processes and are difficult to copy. Other important fields and assets for reaction are strategic networks and co-operations, frequent flyer programs and booking systems.

Comparing Speeches of Martin Luther King and Cesar Chavez :: Communication Leadership

Both of the speeches, Martin Luther King's and Cesar Chavez', are powerful peices and communicate one vision: equality. King and Chavez have two very different styles of writing but the message from both is simmilar. for example both king and chavez discuss how their people are discriminated against because of their skin color, and how their people have neither the right to vote in the the south, nor the will to vote in the north , and in Chavez' situation, to have their vote counted. however similar their message's may be, their writing styles are different. Chavez talks about statistics, about why and how his people are treated. king held that the atrocitys commited against his people were self evident and as such did not need to be proved to anyone. kings message was meant to encompass the entire Uninted States while Chavez' was directed primarily at California. Throught the history of the uninted states it has been plagued with racism and prejudice. M.L.K and C.C were the two most outspoken opponents to the injustice that they saw on a daily basis. mlk said that it was "time to lift our nation from the quick sands of racial injustice to the solid rock of brotherhood". both ceasar and martin recognized a need for change and were brave enough to seek change. indeed in 1968 Dr. King sent a message to Chavez which said "Our separate struggles are really one. A struggle for freedom, for dignity, and for humanity." These mens cause was one and the same. these men were intamently connected, in fact chavez said that they were "Dr. King's disciples". you could no more have chavez without king than you could have ghandi without the imperialism. both men felt that their people were being robbed of there dignity. cesar chavez said that the most important thing to him was the "recognition of workers' dignity". "We can never be satisfied as long as our children are stripped of their selfhood and robbed of their dignity by signs stating "For Whites Only"." was how mlk stated their dissatisfaction with the inequality. Even though their message was incredibly similar, their writing style was vastly different. for example, Chavez talked in a especially concrete sense. he gave specific examples and statistics to support his opinion wihle mlk spoke on a very idealistic level with no real support in his speech. this difference might be because of there different backgrounds.

Character Traits of a Teenager

Someone asked me why does hate, anger, love, curiosity, admiration, etc. exist in the world. It was a very innocent yet important question that I would like to address. Seekers of the Spirit throughout time have noticed that the Divine Reality expresses in various ways, including Peace, Oneness, Wisdom, Knowledge, Creativity, Beauty, Goodness, Love, Delight, Power, Timelessness, and Infinity. These are also qualities that the Supreme seeks to manifest in the forms of creation. We humans are the means by which they take shape on earth. Interestingly, though the Intent of the Supreme was/is to spread these spiritual aspects throughout the cosmos, they initially took shape in their opposite form, as an inversion. For example, life first emerged in the universe as unconscious physical matter; and only after, emerged higher, more conscious forms. Thus, life, and indeed we humans have roots in unconsciousness mixed with the consciousness. And we have come to embody them in the form of both positive and negative character traits — expressing the physical, vital, and mental levels. An obvious question is why would a Divine Reality allow for both formations of darkness and light? Why not just manifest Its own, infinitely positive spiritual attributes? The answer is that it did so to enable the greatest variety, multiplicity, and possibility of experience. If there were only good traits, the diversity and depth of our life experiences would be limited. Thus, over time, a vast array of positive, neutral, and negative physical, vital, and mental traits came to be. For example, feelings like fear, anger, hatred, are negative expressions that originate in the vital plane of our being. It turns out that not only are these negative expressions inversions of their positive spiritual counterpart of Oneness, Power, Love, etc. , but inversions of our own positive human traits. For example, people who hate, secretly harbor love, but through circumstance inner and outer, have inverted to its darker side. A child might hate a parent because of their abuse, but secretly harbored intense love that reversed itself. In fact, the more intense the hate, the greater the possibility of love when the obstacles are overcome. In humanity's evolution we emerged from physical existence where our physical traits predominated, such as hunting and other survival skills, to the development of more complex vital feelings and relationships, such as trade, cooperation, and affinity toward marriage, to sophisticated traits of the mind, such as analyzing, synthesizing, calculating, rational thinking, etc. These are positive or neutral characteristics developed over the course of human evolution. And yet there are also negative qualities that developed, such as mental ignorance and falsehood. At the vital and physical levels there are far more and more virulent forms of negative character traits because as you go lower in human consciousness, the wanting characteristics tend to appear. Anger, hate, intense desire, lust, jealousy, etc. are negative vital traits; while domination, tendency to violence, etc. are examples of negative physical characteristics. And so we see how life evolved both a plethora of qualities in the human, both positive and negative, to enable the greatest variety of experience, from which we can evolve our nature and through that discovery experience delight.

Colgate In Argentina Essays - Oral Hygiene, American Brands

Colgate In Argentina Essays - Oral Hygiene, American Brands Colgate In Argentina Introduction Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900's, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax, Fab, and Mennen as well as Hill's Science Diet and Hill's Prescription Diet. Colgate Total is considered the greatest evolution in toothpaste since the introduction of fluoride. This highly effective formula, containing fluoride and the antimicrobial ingredient, Triclosan, has been demonstrated clinically to help prevent gingivitis, plaque, cavities and tartar. And, its unique patented formula, containing the co-polymer, Gantrez, continues to be active between brushings. It continues to work fighting plaque, gingivitis, tartar and cavities after you stop brushing, even if you eat or drink. No other toothpaste manufactured in the US contains Triclosan or has been cleared to make claims for gingivitis and plaque reduction. Since the announcement of the FDA clearance of Colgate Total on July 14, 1997, retailers have expressed unprecedented enthusiasm and interest. Dr. Sigmund S. Socransky, Associate Professor of Oral Biology, Harvard School of Dental Medicine, and Senior Member of the Staff and Head, Departments of Microbiology and Periodontology, Forsyth Dental Center, said, Colgate Total represents one of the most remarkable oral therapeutic achievements in the last 20 years. Colgate Total will benefit the oral health of all users. The most common non-contagious diseases are periodontal diseases such as gingivitis. In fact, 63% of Americans suffer from gingivitis. As the only toothpaste with this formula, Colgate Total will help Americans take greater care of their teeth and gums than ever before and will help younger people prevent these dental problems. Since Colgate Total was introduced internationally in 1992, over half a billion tubes have been purchased by millions of consumers in 103 countries. However, before permitting it to be marketed in the US, the FDA conducted an extensive review of data in Colgates clinical tests. These included five major studies that supported the safety and efficacy of the toothpaste. Independent dental associations in 30 countries, including the American, Canadian and British Dental Associations, have awarded seals of acceptance to Colgate Total. Colgate Total will begin shipping to food, drug and mass merchandisers nationwide on December 15, 1997, and will have a suggested retail price of $2.49, $2.99 and $3.49 for 4.2, 6.0 and 7.8 ounce tubes, respectively. Colgate-Palmolive is a leading global consumer products company tightly focused on Oral Care, Personal Care, Household Care, Fabric Care and Pet Nutrition. In the U.S., Colgate sells its quality products under such nationally recognized brand names as Colgate, Palmolive, Mennen, Ajax, Irish Spring, Softsoap, Murphy Oil Soap, Ultra Brite, Baby Magic and Fab, as well as Hill's Science Diet and Hill's Prescription Diet pet foods. Executive summary Successful international marketers possess the ability to identify with and adapt to different cultural environments. International marketing requires that one actively anticipate the effects both foreign and domestic uncontrollable environments exert over the marketing mix, and then adequately adjust the marketing mix to minimize potential negative effects. Often times an international marketers self-reference criterion impede his or her ability to accurately assess and properly respond to foreign operating environments. Rather than rely on their own self reliance criteria, international marketers must conduct far-reaching, comprehensive cultural and economic analyses of potential foreign markets in order to develop more effective and responsive marketing mixes that improve the success potential of their market-development strategies. Argentina certainly represents a viable market-development opportunity for Colgate Total toothpaste. U.S. companies intending to export to Argentina should consider economic, demographic, as well as cultural characteristics that differentiate it from other Latin American countries. Having the highest per capita gross domestic product and the second highest total gross domestic product and life expectancy in Latin America, as well as low rates of population increase and illiteracy rates, Argentina attracts many business opportunities. The population and economic activity are highly concentrated in the Greater Buenos Aires area. The population is largely of European descent and continues to have strong

Hydrolysis of Starch Essays

Hydrolysis of Starch Essays Hydrolysis of Starch Essay Hydrolysis of Starch Essay Hypothesis: Temperature change (positive) will almost certainly have the effect of catalysing the starch which is being catalysed by the amylase solution, meaning it will speed up the entire reaction which is already being catalysed. Enzyme activity will be profusely affected whatever the temperature change is. Science Reasoning For Hypothesis: Proteins have biological catalysts (a substance which speeds up the reaction without becoming part of the product). They are called enzymes which when binding to the reactants of the reaction theyre catalysing, cause the amount of activation energy to decrease, causing the reactions speed to increase. A large activation energy amounts to a slower reaction because the substrate needs to surpass the initial activation energy, so a lower one will result in a faster reaction. An enzyme and a product are left at the end of a chemical reaction with a substrate and reactant. Interactions between enzymes and substrates are noticeably weak, so a large surface area is usually required, this is to increase the chances of reactions. Metabolic reactions are also catalysed by enzymes such as respiration and digestion (of foods) theyre also receptors and membrane pumps amongst many other proteins (every single metabolic reaction). Amylase is a globular protein as all enzymes are, the active site being where the reaction takes place. The reaction rate will almost always increase at optimum temperature but only up to the optimum temperature, which is in exact proportion to the temperature rise. This is because both the substrate and enzyme molecules in any particular reaction have more kinetic energy, therefore the particles have a higher chance of actually colliding with one another (so reaction speed increases). The Substrate molecule is held in position by amino acids which occupy the a certain space in the active site this occurs whilst the reaction is in progress. Any other molecules simply wont fit into the active site the enzymes specific purpose is for one sole reaction molecules of a different shape simply wont connect to the active site. The enzyme will then speed up the reaction on its surface, the product is then released. All chemical changes cause a product to be formed from a substrate. In humans [most] the enzymes will be at the optimal temperature when the bodys heat is regulated to approximately 40C ( fourty Degrees Celsius ), where the usually temperature is somewhere around 37C. Hydrogen bonds are broken down by thermal energy the secondary structure and tertiary structure of the enzymes are held together by hydrogen bonding, the active site can no longer have a substrate bound to it because of the disfigurement of the active site. This regulation of 37C acts as a kind of safety mechanism because minimal changes above 40c (optimum level) causes denture of the enzymes an irreversible damage ( at high C) which will stop them from working properly, if not then altogether. The optimum pH for enzymes is 7 any change to this and damage can also be done to enzymes, the charge will change so the hydrogen and amino acid bonds will disconnect. Method: Switch on the colorimeter to warm up, secondly to carry out serial dilutions to make starch solution with a range of concentrations: Ill take 12 boiling tubes, and in one tube measure 10cm3 of 0.5% starch solution, in test tube two 10 centimetres of the 0.5% starch solution and add 10cm3 water and mix. In tube 3 measure 10cm3 solution from tube 2 and mix with cm3 of water, in tube 4 measure 10cm3 of solution from tube 3 and mix with 10cm3 of water and so one. With tube 12 Ill discard 10cm3 of water, I should then have 10cm3 in each tube. Ill make up twelve colorimeter tubes of dilute iodine. Ill draw up 4cm3 in a 10cm3 to proceed with the enzyme reaction (using a pipette / syringe). One cm3 of amylase will be draw upinto the same syringe plus 2cm3 air, Ill mix by means of inversion and then start my stop clock and put 2 drops of the reaction mixture in the first indention tile. Hopefully the iodine will turn blue. Every 30 seconds this process will be repeated, if my reaction is finished, (after placing starch to the iodine in subsequent solutions in the indentation tile ), the enzyme will be diluted after eight minutes. Three and four (of the above) will be repeated for the other starch solutions, the frequency sample will be increased if the reaction fishes quickly, need to keep reaction mixture throughout. Will plot a graph of substrate concentration against time to complete the overall reaction, and a second graph will be plotted against the rate of reaction. A standard curve needs to be plotted which is a graph of concentration percentage against absorbency, this will be before the experiment has started. Temperature will be the independent variable in my experiment, five of the temperatures will test the effectiveness of the reaction. One of the fixed variables will be reaction volume. The dependant variable are the substrates and enzyme concentrations. A list of these will be made for each experiment. Prediction: I predict that product yield will be highest when the temperature is between 37 and 40c due to these being the near optimum and optimum temperatures for the enzymes and substrates to react with one other (as explained above). Risk Assessment: Laboratory safety garments, glasses and plastic gloves must be worn at all times during the experiment due to the [very] harmful chemicals involved (such as iodine, an irritant).Any physical damage done to myself or anyone participating in this experiment should be attended to by medical personal The breaking of certain glass objects may occur this should be cleared up with a dust pan and brush or whatever is available for this type of action. Apparatus list: Equipment Ill be using in this experiments as follows: Graduated glass pipette or [secondary choice] syringe possibly: Because in my preliminary experiments the syringes were not accurate enough, which meant it was difficulty to measure the solution properly. Boiling tubes which sufficient enough to carry out experiment properly. Heated water bath: The temperature should stay at a regular level when using the water bath. Thermometers will be put in the boiling tube with the substrates and enzymes. This is a precaution to make sure the water bath is working adequately, the temperature must be regulated. An indention tile to place the starch solution on. A stop-clock will be needed to time the experiment. Colorimeter tubes are tubes that fit inside the colorimeter with some liquid inside them. Colorimeter: A colorimeter measures the light absorbed by a coloured/cloudy solution. This is known as absorbency and is shown in arbitrary units. The colorimeter measures the light that is transmitted through a solution. This is known as transmission and is expressed in a percentage form. A colorimeter works using light rays from a tungsten bulb. A filter is put between the sample and the light source. For this experiment I will be using a red filter, as my solution is blue. This filters out certain colour densities.

IT Solutions Paper Research Example | Topics and Well Written Essays - 1000 words

IT Solutions - Research Paper Example The engineers of the contractor firm generate hard copies of inspection requests to the consultant firm mentioning the time of inspection. The firms are working on a very large construction project, so everyday, hundreds of inspection requests are generated. The consultant firm’s manager assigns individual consultants to specific inspection requests. Lately, the consultants have been missing out the inspection requests, and because of the consequential delays of work, the contractor is incurring undue costs. Upon asking, the consultant’s representative said that they have not been receiving the inspection requests timely. It remains unresolved whether the contractor’s engineers are not generating the inspection requests on time, or the consultants are rationalizing for their laziness. Causes of the Problem The cause of this problem between the contractor firm and the consultant firm is the fact that inspection requests are generate in hard copies. It not only inc urs the contractor firm a lot of cost to generate so many inspection requests on daily basis, but is also a huge waste to manage for the consultant firm once the requests have been received. ... Effects of the Problem The effects of the current practice are substantially bad both for the contractor firm and the consultant firm. On one hand, the contractor firm is bearing a lot of direct and indirect cost of generating the inspection requests. On the other hand, the consultant firm has a huge waste to manage on daily basis. The consultant firm is also not getting the inspection requests in time, as a result of which, a blame-game has started between the consultant firm and the contractor firm, which is very bad for the relations between both the parties. In conventional practice, the contractor firms tend to maintain very good relations with the consultant firms so that the latter approves the requests of the former on time, and accordingly, the contractor firm gets paid by the client on time. As a result of this situation, both firms are losing credibility in the client’s eye, and are also ruining their relationship. Solution 1 There are several possible solutions for this problem, the most important and cost-effective amongst which is changing the inspection requests from the hard copy form to the soft copy form. The inspection requests can be generated via email. Advantages A potential advantage of changing the form of inspection requests is that there is a record for every request that has been generated. While the hard copy might get replaced or go missing any time, the soft copy can always be retrieved from the previously sent emails’ list at a later point in time. Presence of the record of every inspection request, the time and date at which it was generated, and its content make it easy for everybody to locate the source of problem. Inspection requests generated via email are delivered

Write your own critical analysis of Desiree's Baby 1 page and Hunters Essay

Write your own critical analysis of Desiree's Baby 1 page and Hunters in the Snow 1 page - Essay Example The first hint of menace, of things awry came with her reactions to the child. '"This is not the baby", she exclaimed, in startled tones." There is brooding atmosphere of heat that seems to suggest the calm before a storm in this scene. As the changes in the baby are reflected by changes in his father, Armand, it became apparent that the child was not white, so Desiree, of unknown parentage was blamed. The awful response of the father, cruelty to his wife, love turned to hate and his beating of the slaves showed his how his damaged pride, social standing and prejudice had dreadful effects on all around him: "..the spirit of Satan seemed suddenly to take hold of him in his dealings with the slaves." Armand caused so much suffering and pain to those who were different, through prejudice and misplaced pride. When he drove her away, punishing her for disgracing him, I realized that I wanted Desiree and her baby to be saved from the bayou, to go and live with the people who understood the meaning of unconditional love. The irony in the last few words exposed the tragedy: "his mother, who adores him, belongs to the race that is cursed with the brand of slavery." In this story, the universal truth stands out; those people who believe themselves better and more important than others, letting that rule their lives, are left with nothing, as the ashes of the fire Armand lit, symbolized.